Customer Data Platform

Secret sauce - by US National Intelligence

We use the ultra-powerful data fusion technology to supercharge results.

We learned to build fused data profiles in the US intelligence community. Our Customer Data Platform (CDP) creates the best data possible by connecting everything about a customer. The resulting fused customer profiles provide a comprehensive list of all customers ever seen by your brand. You will have their entire history correlated, combined, and enriched into one amazing record.

The CDP updates these records in real time, providing the kind of data system that is usually not possible without millions in investment.

Enhanced segments

Cover your customer base with strategy

Datanova combines data enrichment and segmentation to deliver powerful, yet easy to use segments. The AI auto-creates high value segments for your brand.

The unmatched detail in Datanova segments allows the creation of a highly refined customer strategy.

Omni-channel journeys

Personalized activation at scale

Datanova Journey Creation Tool enables hyper-personalized experience in real-time. The AI suggests high-impact journeys and personalization options. Engage via email, SMS, or any other channel via our integrations.

Datanova focuses on scalability and long term strategy. We make it easy to maintain multiple journeys without crowding the customer experience. Strategies can be refined and grown over long periods and changing teams.

Best in class metrics

Create a data driven culture

We believe that good metrics are essential to any customer strategy. Datanova provides accurate and comprehensive metrics around engagement, loyalty, campaigns, offers, strategies, collateral, and even your business products.

Your customers are impacted by numerous factors at the same time. Datanova uses mathematical principles to separate these our and measure each individually.

Artificial Intelligence

An army of virtual employees

Datanova provides three AI employees for every 50,000 customers - the equivalent of one data scientist and two marketing professionals.

They understand each customer individually as well as population behaviors. They identify and activate the customer at important points in their life cycle, create hyper-personalization, make suggestions, automate testing, and gently support long term growth strategies.

AI employees improve customer retention, visit frequency, spend, and advocacy. Their labor and suggestions show up seamlessly throughout the tool - improving the experience and efficiency of the human team.