About us

At Datanova, we believe that most brands can get much more out of their first party data. Customers interact with brands in new ways every day. If all this data is fused together, it creates an amazingly rich picture of the customer. If AI helps in the activation of this data, then it can be used easily by brands of all sizes.

We have implemented a deep knowledge of human behavior, customer retention, economic laws, and marketing principles into our AI. It looks at each customer individually and makes the best decision for them. It learns from the performance of ongoing efforts. It learns from each customer’s actions and preferences. All this learning is used to optimize operation in real-time — and Datanova.ai soon becomes a brand’s best growth tool.

Our attitude towards data is rooted in U.S. National Intelligence. Over a decade ago, the 9-11 commission had found that different agencies had the data, but they were unable to put it together to see the big picture. The DoD invested over a billion dollars to solve this problem. Our scientists were among a select group to solve it. At Datanova, they have used that experience to create the most accurate and rich customer profiles possible. Advanced AI is only made possible by our advanced data.

Our technology is more relevant than ever in the post-COVID AI-driven world, as brands use data to respond to new patterns and habits.